Charity Anthony Nolan teamed up with comedian, chef & presenter Hardeep Singh Kohli, for their 'Man on a Mission' donor recruitment drive. The aim of Man on a Mission is to recruit 1000 new potential donors to their blood stem cell donor register, with particular focus on young men aged between 18 and 30, as they are more likely to be asked to donate.

Man on A Mission campaign

Anthony Nolan concludes Man on A Mission campaign, young men still needed to save lives.

Young men in the West Midlands are being urged to find out more about joining Anthony Nolan's register of blood stem cell donors. The charity held a series of events as part of a week-long campaign in the city earlier this month, but still need 668 people to join the donor register to help save more lives.

Anthony Nolan saves the lives of people with blood cancer by matching them to willing donors for lifesaving transplants. The charity's 'Man on a Mission' campaign, fronted by comedian, chef and writer, Hardeep Singh Kohli, took place in Birmingham from 29 October to 4 November. Hardeep visited temples, community events, a Diwali celebration and a local school to help add 332 people from the area to the register. The campaign had aimed for a target of 1000, to enable it to find more matching donors for those who need a lifesaving transplant.

Hardeep said, "From speaking to people while I was in the Birmingham, I found that no one said no to this vital cause. So I'm asking the good people of the city to keep spreading the word, particularly to young men, so that we can get many more onto the campaign website, to sign up to the register and see if they could help save a life."

Jenner Large, Anthony Nolan's donor recruitment manager for the region, said, "We picked Birmingham as there are a large number of young men within the city, as well a large population of people from ethnic minority backgrounds. Men aged 18-30 are the group most likely to be asked to donate, so we need to get more of them on to the register to help save more lives."

To find out more about the campaign through video content of what happened throughout the week or to join the register, visit www.anthonynolan.org/manonamissionblog