Evoke

As its name 'Evoke' offers diverse and distinctive "lifestyle" designs, services and its products to 'conjure up good feelings, thoughts and memories'. London based Evoke is a multi-discipline lifestyle brand, whose accessories are sold both nationally and internationally to high-end fashion and interior markets.

Evoke's philosophy is based on the brand idea of providing timeless products that incorporate luxury, functionality and are decorative, tactile, inspired by nature, texture, colour and travels abroad.

Georgina is the an artist, designer, entrepreneur behind the label 'Evoke', born into a creative family. Both her parents are skilled painters and artists in their own right. Her grandfather was a master tailor who occasionally made suits for the famous Hollywood actor Errol Flynn. Her grand aunt was also a pioneering self taught architect, interior and furniture designer during a time when men dominated the industry.

Georgina took this encouragement to establish 'Evoke' in 2002, and has since designed soft furnishings for the Starwood Hotel - Montreal, Canada, exhibited in New York, Germany and London. Evoke's bags and fashion accessories sell in Japan, Ireland, Scotland, Wales, Sweden, Germany, New York and the UK.

This bag is worth £78 (as featured in Red Direct) And has been worn by many including Kate Moss, Zadie Smith, Brenda Emmanus, Linda Bellingham.

This bag is something you won't believe you ever lived without. The secure and practical bag is completely versatile. It has no need for zips, buttons, clasps, magnetic snaps or fussy ties, just pull the longer loop through the shorter loop and off you go! Bags are also available in small, medium and large.