Pama Intl - Highrise Campaign (RRHITCD8) What's it all about I hear you ask? Well...The Highrise Campaign, is an anti-knife and gun initiative, featuring versions of Pama Intl's anthem 'Highrise' by; Studio One veteran Dennis Alcapone, Michie One, Wrongtom (best known for his work with Hard Fi and recent Roots Manuva album), Billy Bragg, G.Corp, Mungos Hi Fi, Lynval Golding (The Specials) and Banana Clan protege Jimmy Screech.

The album will be in all good record shops on 2nd February 2009 on Pama Intl's own Rockers Revolt label, with proceeds going to a number of UK children's charities including; Kids Company, London, Southmede Centre, Bristol and Basement Studios, Bristol.

It is very plain for everyone to see that knife and gun crime is out of control in the UK. Everyone involved with the making of Highrise, is truly passionate about spreading a positive message, as well as providing mentoring, funding and opportunities to the younger generations. Members have been directly affected by knife and gun crime; Dennis Alcapone's stepson was shot dead in Limehouse, London this summer and Lynval Golding (The Specials/Pama Intl) almost lost his life in a very well documented knife attack.

Our aim's are simple. We need to make our streets safer, better places. We need to understand why this is happening. We need to stop it and we need to rebuild our sense of community for everyone. No one excluded, no one neglected. We need to create brighter futures for all our children. All the charity's chosen by Pama Intl in this campaign do amazing work, actively give youths opportunities, support and guidance on a daily basis. In addition to to the album's release, Pama Intl will be taking this vital message on the road. They will performing a series of club shows, as well as matinee performances and workshops for under 18s throughout 2009.

Please support this project by buying the release, coming to the launch party, and spreading the word.