After the success of featuring in Tim Pritchard's autobiography 'Street Boys', Jaja releases the brand new single "Make It Snow". This addictive, anthemic hip hop track introduces Jaja to urban club and radio in a big way.

Jaja Make it Snow It's been a busy year for Jaja, from mainstream obscurity to gracing the pages of every London paper from the Evening Standard and London Paper to TV features on ITV & Five Entertainment News to talks with Cherie Blair and guest speaking at the House of Commons. Hosting Choice FM's peace on the street campaign with Richard Blackwood and featuring on MC/Rapper Bashy's black boys remix alongside the UK's premier urban acts.

After building a buzz with sustained mixtape and radio pressure across London for the last 24 months with Mobo Award Winning DJ Phoebe One, DJ Maxim, DJ Masterstepz.

Make It Snow features the lyrical talents of TAZ a London based rapper who penned and produced Dizzee Rascal's No.1 hit Just A Rascal.

'Jaja', real name Elijah Kerr was born in Birmingham in the early eighties and moved to Brixton, South London in the early nineties. Since then Jaja has been one of the most controversial figures to appear from the UK streets, as one of the founders of the PDC family originally known to the media as a notorious gang, in which Jaja later turned into a legitimate independent record label.

His background started off rocky, and Elijah found himself in prison twice after wrongdoings, eventually coming out and turning his life around.

Since his early days he has since become a key figure in the UK as an artist, activist and a business man, becoming involved in Mix tape projects, DVDs, Films and has recently released a book, rightly named Street boys published by Harper Collins - and ghost written by the Bafta award winner Tim Pritchard.

Jaja has built an entertaining guest reputation, appearing on London Tonight, Sky News, MTV, Channel U and the BBC - plus numerous radio stations including Choice FM and BBC London. He was recently invited to the House of Commons along with Jesse James to discuss his views on gun and crime prevention.

His new album, titled Street Boys, is hailed to be a big success, with two new music videos entitled Make it Snow and Forever Tears set to be released in May/July 2008.

Elijah has done interviews for most leading UK newspapers, including The Guardian, The Times, This is London, London Paper plus many tabloids.

Elijah makes for an interesting and literate guest, appealing to people of the mass ages, and unusually connecting with young adults and those from urban built up areas.

Look out for the powerful exciting, colourful music video hitting MTV Base and Channel U later this month!