Delivering new standards of quality, fit and innovation in men's underwear production. To ensure everything we do reinforces our aim of becoming the undergarment of choice for today’s male. Supremely comfortable, high quality underwear with an incredible fit.

Every consideration of the male undergarment requirement has been taken in developing the signature styling. Jameswinston appeals not only to the body-conscious man, but to the man who believes his underclothes should look as good as anything else he wears.

UK online underwear brand Jameswinston Co. has been showcased by no less than sixteen international fashion/lifestyle publications. Magazines from USA, Europe and as far flung as Australia eagerly endorsed the fresh marketing approach, construction quality and design styling on offer.

Company founder Brian James, who launched the brand in October 2006 said, "The response was beyond our wildest dreams. Getting into USA's Instinct Magazine and Genre's brother publication (HX magazine) were year highlights."

Jameswinston is now stocked in Prowler Soho (arguably London's most cutting-edge underwear store), Dead Good Undies (arm of the Just Hom UK web retailer), International Jock (one of USA's largest second -tier web retailers) and BeCheeky.com.

Range colours are darker with shades named; Tzar, Darkwood and Caspian.

The S and Petit - brief , both incorporate the ingeniously innovative 2 way wear' ProFIL Panel PLUS ™. The brief is simply intended to be the best fitting micro' out there.' A cut that not only accentuates anatomically more than before but place your favourite friend' directly in front of you and you're just held…well…buoyantly! We call it our MAX Out TM 'position.

Basically, the genius is in the fabric's stretch and hold abilities as much as the cut. It's fantastic because there's now this fun, totally original, extra positioning option where you can really' show out whenever you want to.

Jameswinston Co. appears poised to move from strength to strength. The '08 objective is to delight the customer - from purchase to packaging to the point of garment wear.


MAX Out' with S' and Petit - briefs new ProFIL Panel PLUS™ (super' natural asset projection). On Jameswinston Co's website @ £13.50 and £12.50 respectively.

The current Jameswinston Co. range is available online now.

Quality standards The cotton used in a pair of Jameswinstons is selected from the very best quality international fabric suppliers. Elastane® lycra has been introduced to maintain the highest standards in comfort, aesthetic fit and shape retention after multiple washes.