Playvybz

Playvybz is an Internet radio station and provider of the following offline services; Playvybz Academy, Playvybz Solutionz and Playvybz Live. Twenty-three year old Chief Executive Officer (CEO) Andrea Photiou, also known as DJ De'Luscious, leads an experienced team of DJs, journalists, engineers and voluntary management and Human Resources (HR) staff, collectively known as the Playvybz Family.

Playvybz is home to a variety of musical genres and talk shows. Classic Vybz showcases our Reggae, Soul and Rare Groove DJs who appreciate classic sounds. We will be launching club nights for fans of upfront R&B, Bashment, Soca, Hip-Hop and Funky House, as well as a night dedicated to Dance music. In addition to our club nights, we will also be launching seminars and daytime events hosted by our talk show hosts and journalists.

Playvybz began streaming in January 2006 with a basic domestic infrastructure, and operated as an evening and weekend station alongside the Academy. Andrea purchased all rights to the original logo (which has since been re-vamped) as well as the Playvybz Academy name in June 2006. Andrea officially registered the company in June 2006 also.Playvybz was re-launched in June 2007 after phase one of our testing period.

The Playvybz Academy offers novice and veteran DJs and hosts a number of courses in areas such as mic technique and vocal training as well as conventional DJ-ing skills.

Playvybz Solutionz is a consultancy service for aspiring and independent performing artists in the UK. Ad hoc services such as the creation of Press Releases and strategic advice is available to users.

Playvybz are currently streaming from 6pm-12am GMT (8pm-12am on Mondays, 6pm-2am on Wednesdays) during the week, from 9am-12am GMT on Saturdays and 9am-2am GMT on Sundays.

Playvybz is based in central Brixton, a 3 minute walk from community hubs such as the Ritzy cinema and the Carling Brixton Academy.

Andrea Photiou (AKA DJ De'Luscious)

Andrea Photiou (AKA DJ DJ De'Luscious) is the 23-year old CEO of Playvybz Internet radio station, based in the heart of London’s Brixton.

Once the bane of her long-suffering neighbours, Andrea's obsession with music was the catalyst for the development of Playvybz. A voracious hunger for Reggae, R&B, and later Hip-Hop and Bashment, constantly fought for supremacy against Andrea's Academic aspirations.

A fluent reader at three years old, Andrea went on to develop a reading age of 16 by the time she was eight. With this, she began a Bachelor of Arts degree in Media and Modern Literature at University College London's prestigious Goldsmiths College, and was encouraged by family and tutors to become a professional writer.

During her studies, Andrea decided to ignite her passion for music, a change of direction that would later be acknowledged as a significant turning point in her career.

Supported by a team of Business, Sound and IT Consultants, Andrea temporarily closed Playvybz down for a complete structural overhaul, before re-opening in June 2007.

The exuberant new CEO's experience in writing Press Releases and Biographies for UK artists added strength to the re-vamped brand, in the form of Playvybz Solutionz, a copy-writing service offered by the radio station.

Amongst other additions to the multi-faceted brand, Playvybz Solutionz symbolises the exciting, original and never-predictable marriage of DJ De'Luscious' literary, musical and commercial talents. A force to be reckoned with, Andrea seems to have captured the essence of what Internet radio users the world over would like to hear-an organic, unscripted and uninhibited set of DJs and hosts dedicated to their craft.

Oct.08 Andrea Photiou chosen as inspirational role model for national enterprise campaign

Andrea Photiou of Playvybz.com radio, Brixton has been appointed an official ambassador for the Make Your Mark campaign. Make Your Mark is the national campaign to unlock the UK's enterprise potential. It inspires people to have ideas and make them happen and aims to create a culture which supports enterprising people and recognises that making money and having a positive social impact can go hand in hand.

The campaign is brought to life through the inspirational stories of successful entrepreneurs and enterprising individuals in the world of work, which is why Andrea Photiou has been chosen. Andrea Photiou is already making his/her ideas happen through her Internet radio station and DJ training facility, the Playvybz Academy. "My ultimate aim is to make Playvybz the number one choice for radio and to visit at least one London school a month with the Playvybz Academy. "

Eimear Hale, from Make Your Mark, said: "A Make Your Mark ambassador is an individual who can use their experience to inspire others and encourage them to turn their ideas into reality. Ambassadors are central to the campaign's aim of increasing entrepreneurial motivation and experience. Andrea Photiou will join a network who together will inspire people across the UK to take the plunge and make their ideas happen. "

There are 600 Make Your Mark Ambassadors across the UK committed to telling their inspiring stories via events, school visits and the media. Their efforts will inspire others to go out and make their dreams a reality.