Swatch Alternative Fashion Week 2006


presented by Alternative Arts 20 – 24 MARCH 2006

Spitalfields Traders Market, Crispin Place, Brushfield St, London E1 (Liverpool St Station)

SWATCH ALTERNATIVE FASHION WEEK is the event for new designers to be discovered. Hard on the heels of New York, Paris and Milan, London’s Swatch Alternative Fashion Week brings out the most original and creative collections.

SWATCH is delighted to announce its sponsorship and has created two major awards – The Individual Designer Award for innovative use of fabrics and design and The College Award – for the most innovative collection on the theme of TIME. Visitors to the event will have the opportunity to buy vintage Swatch watches, not available anywhere else in the UK.

IN 2006 OVER SIXTY YOUNG DESIGNERS will be selected to show their work. Hundreds of applications are received from recent fashion and textile graduates, independent designers aiming to establish their label and designers from the world of circus, theatre, carnival and club. We welcome applications from all over the country and abroad – everything from the sublime to the sensational.

FASHION SHOWS will be open to the Press and Public daily at 1.15pm starring stunning NEW MODELS and contemporary live jazz.

TWELVE DIFFERENT designers will show each day. Original and recycled textiles are a major feature and there will be womenswear, menswear, headwear, footwear, workwear, leisurewear, underwear, fetishwear and fantasywear.

THE FASHION MARKET 12 noon to 3pm each day with stalls selling an exotic range of clothes, textiles and accessories.

SWATCH ALTERNATIVE FASHION WEEK provides a genuine alternative for truly innovative designers to present their work directly to the press, the public and the fashion industry. Alternative Arts supports this fresh talent by producing and directing Swatch Alternative Fashion Week at no charge to the designers.

THIS YEAR’S EVENT is hosted by the new Spitalfields Traders Market and supported by an Arts & Business Award.

ALTERNATIVE ARTS is a publicly funded arts organisation. We present fashion as an exciting and original art form and expression of current culture.

ADMISSION IS FREE to this event and includes a programme listing every designer. Collections will be taken up for the AIDS charity Terrence Higgins Trust

BUYERS AND THE PRESS are invited to reserve front row seats at each Fashion Show by phone/fax/email to ALTERNATIVE ARTS. Special spaces will be allocated for photographers and film and video crews.

Contact ALTERNATIVE ARTS on Tel: 020 7375 0441 / Fax: 020 7375 0484 Email: