The Competitiveness Company is on a mission to ensure the recognition of Jamaican products in the world market.
Are the products you are buying or selling authentically Jamaican?
The Competitiveness Company (CC), a consultancy company located in Kingston, Jamaica is on a mission to ensure the recognition of Jamaican products in the world market our mission is to protect the authenticity, perceived quality and cultural identity of Jamaican products to ensure their prime positioning in the market and the eyes of consumers.
To protect the reputation of Jamaican products in the world market from those seeking to exploit it for their own profit and to safeguard the future of Jamaican industry, The Competitiveness Company has developed a range of Certification and Collective Marks
(Sauces & Spices, Scotch Bonnet Pepper, Honey, Processed Ackees, Bammies, Boutique Agribusiness, Fresh Produce, Visual Arts, Wearable Arts)
This is to ensure the recognition and identification of uniquely Jamaican products such as Scotch Bonnet Pepper, which generates revenue of over US$100 million annually. There is also a service mark for non-traditional tourism.
These Marks represent premium quality and authentically Jamaican products and services, manufactured using the strictest production processes that meet internationally recognized standards.
To find out more about the Marks, click here The Competitiveness Company
If you are a UK business and would like to find out more or apply to carry the Marks
please email: firstname.lastname@example.org
Jamaica Tel: +1 (876) 929 1203/4440 for further details.
Dr. Beverly Morgan, head of the Competitiveness Company talks to itzcaribbean click here to read the full interview