East London hair stylist is celebrating after reaching the finals of the prestigious English Hair and Beauty Awards.
Ingrid Farrell, owner and Creative Director of Silk Trends Afro and European Hair Salon in Chingford, East London, is one of only 13 stylists in the country to be selected as a Finalist for Women’s Stylist of the Year at the English Hair and Beauty Awards 2012.
The aim of the English Hair and Beauty Awards is to acknowledge the hair stylists and beauticians across England who make their clients look and feel great and award them for their talent and hard work within the industry. Since opening Silk Trends 5 years ago, Ingrid has not looked back. Having recently achieving a 4 star rating by the Good Salon Guide, completing her second photographic hair collection and putting on an extravagant hair and fashion show in the local community, Ingrid is determined to raise the profile of Silk Trends, and raise the bar in providing high quality hairdressing services for all.
Ingrid expressed she “never imagined that she would be a contender up against some serious heavy weights in the hair industry, such likes of Anne Veck salon and Lisa Shepherd salon, when it came to being nominated for such a prestigious award like Women’s Stylist of the Year”.
The salon was nominated by Silk Trends clients and members of the public. When asked how she felt about being nominated for this award, Ingrid responded “I feel wonderful! It’s a very humbling experience to be going against such big names in the hair industry. It would be a dream come true if we won. And as it is based on a public votes, being selected has really boosted our confidence that we are providing a service that people geniunely want and enjoy”.
Ingrid is hoping to take home the gold this year at the awards and is nothing short of grateful to her clients and her staff, which she strongly expresses, have been a huge support. “The clients have really supported us and this goes to show that all the hard work is paying off. I think it would be a breakthrough if the winner did not just specialise in one type of hair but catered for all hair types, like Silk Trends does. It’s all about crossing the boundaries and conventions of hairdressing, along with making way for the next generation of talent. I believe that no customer should be excluded just because of their hair type.” Inspiring words? We think so.
The English Hair and Beauty Awards will be held on 6th May in Manchester and is in partnership with the Katie Piper Foundation, who is dedicated to helping people who have been affected by burns and scars. The evening, which will recognise the very best in the English Hair and Beauty industry, will also be a fundraiser for the Foundation, and hopes to raise many thousands of pounds on the night. Ingrid also expressed strongly “by working with the Katie Piper foundation the English Hair and Beauty Awards will be sending a positive message that top class hair and beauty services should be accessible for all, without prejudice or discrimination.”
The Silk Trends team now have a nervous wait until 6th May when the grand final will be held at a glitzy awards event at the Midlands Hotel in Manchester, where they hope Ingrid will scoop the top prize.
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Silk Trends Afro and European Hair Salon