World Food Awards 2013

World Food Awards

The prestigious World Food Awards return for fifth consecutive year on 2nd December 2013 …nominations are now open…

The annual World Food Awards, which celebrate and recognise the significant achievements of ethnic food product ranges are set to return on 2nd December at a star-studded ceremony at the Hilton Hotel, Park Lane.

The annual event, which attracts the cream of the food industry and showcases the very best triumphs of the ethnic food sector over the past year, was launched by The World Foods Association five years ago, and has since become one of the most prominent events on the ethnic and world foods calendar. The WFA today announced that the 5th World Food Awards are now accepting nominations for the 2013 ceremony.

To commemorate its landmark fifth year, and in celebration of the increasing popularity of ethnic products in the market place, The World Foods Association, has introduced a brand new category this year. ‘The People’s Choice Award’ marks the phenomenal success of a brand or product which has established a prominent presence within the market place. Nominations are submitted directly by the consumer and therefore the winner of this category will have created a significant impact in the public arena.

A total of ten awards will be presented on the evening, they are:

The People’s Choice Award for Best World Food or Drink Product of the Year
Best New Product of the Year
Best Packaging of the Year
Independent Wholesaler of the Year
Catering Supplier of the Year
Marketing Campaign of the Year
National Retailer of the Year
Restaurant of the Year
Entrepreneur of the Year Award
Lifetime Achievement Award

The World Food Awards are open exclusively to companies specialising, promoting or stocking products from the following ethnic ranges: Asian, Oriental, African, Afro-Caribbean, European, Eastern-European, Middle Eastern, South American and Mediterranean. The closing date for this year’s entries is Monday 14th October 2013.

Previous winners have included supermarket giant Tesco (National Retailer of the Year 2012), The Spice Tailor – a range of sauces by celebrity chef Anjum Anand (Best New Product of the Year 2012) and exotic drinks brand Vita Coco for their striking campaign featuring music sensation Rihanna (Marketing Campaign of the Year 2012), amongst a host of other well-known and respected brands from the word foods sector, each walking away with one of the highly coveted awards.

Harry Dulai one of the World Foods Association’s founding supporters, said: “Following on from the success of the four previous events, which created a significant impact within our industry, we are looking forward to once again celebrating and recognising the remarkable achievements of all our nominees and winners in our landmark fifth year. The event will play host to the who’s who of the world food sector – an affirmation that rewarding this previously undervalued sector was long overdue. By refining our existing categories and introducing a brand new award, we hope that the World Food Awards will attract even more entries this year.”

The World Foods Association has also reconfirmed that the Star TV Network will again be supporting the event as the official media partner for the event, with a special programme being broadcast to over 1miillion viewers in the UK.

Yeshpal Sharma, Senior Vice President for Star UK & Europe said: “As the UK’s leading Asian television network – Star is happy to once again support the annual World Food Awards, which serve as a focal point in recognizing both local and national businesses involved in the world foods sector.”

The event will again feature a glittering line-up, including performances from leading artists and a host of celebrities, food personalities and acclaimed chefs to present the awards. Last year the awards were attended by an array of celebrities including chefs Anjum Anand, Ravinder Bogal, Aaron Craze, Reggae Reggae Sauce creator Levi Roots, EastEnders actor Nitin Ganatra and Masterchef stars Liz McLarnon and Antony Costa as well as Great British Bake Off contestant Rob Billington.

This year’s high-profile judging panel will include some of the UK’s most respected industry experts, including Editor of The Grocer Adam Leyland. The full list of judges will be announced at a later date.

For further details please visit: World Food Awards